Client

Estee Lauder

Description

Created at MPC, this film re-imagined the legacy of Estée Lauder’s Re-Nutriv line through a synthesis of archival material, live-action footage, and CG design. I developed the narrative framework and visual language, guiding the project from concept through direction, edit, and compositing. Historical imagery was interwoven with newly captured scenes and abstract animation to evoke the brand’s evolution—a dialogue between past craft and present innovation.

The result is a layered portrait of continuity and renewal, where light, texture, and memory converge into a single, enduring tone.