FOX — EVERY GAME IS EVERYTHING
Art Direction
Motion Design
To get the fans pumped up for the upcoming college football season Wieden+Kennedy has put together 14 new spots for Fox Sports' upcoming Big 10 conference coverage.
The 14 spots were released at once for Fox Sports and are part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference, like the blinding "white out" at Penn State and the humiliating pink visitors’ locker room at Iowa. Other, lesser-known insights highlight Maryland's eye-confusing flag or the disarming friendliness of Minnesota fans, yet each spot uncovers a unique truth about each school that makes them a formidable force in college football.
The 14 spots were released at once for Fox Sports and are part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference, like the blinding "white out" at Penn State and the humiliating pink visitors’ locker room at Iowa. Other, lesser-known insights highlight Maryland's eye-confusing flag or the disarming friendliness of Minnesota fans, yet each spot uncovers a unique truth about each school that makes them a formidable force in college football.