SAMSUNG — MUSEUM OF LAPTOPS
Creative Direction
VFX
Design
VFX
Design
I led the creative direction for Samsung’s “Museum of Laptops,” a campaign that transforms the brand’s product history into a cinematic, gallery-like journey. At MPC, I oversaw a multidisciplinary team across VFX animation, motion design, and matte painting—guiding the visual narrative from concept through final delivery. I worked closely with director Isaiah Seret to bring his vision to life, aligning creative and technical approaches to craft a playful yet precisely executed piece that turns decades of innovation into a moving archive.
Samsung: Museum of Laptops – Ad Age
Samsung: Museum of Laptops – Ad Age