sina.works

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	<pubDate>Thu, 27 Nov 2025 15:38:00 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://sina.works/Home-1</link>

		<pubDate>Thu, 21 Mar 2024 01:33:44 +0000</pubDate>

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		<title>Fresh / Mauritius Tea Elixer</title>
				
		<link>https://sina.works/Fresh-Mauritius-Tea-Elixer</link>

		<pubDate>Thu, 21 Mar 2024 01:33:45 +0000</pubDate>

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Mauritius Tea Elixer


TagsFilm DirectionCreative Direction


	Client
Fresh
Description
A cinematic study of adaptation.Inspired by Powers of Ten, the film traces the tea plant’s journey from Mauritius’ volcanic soil to the skin it strengthens.Drone, macro, and composited transitions reveal each scale of transformation, from terrain to molecule to body—capturing how the elixir’s structure enhances resilience.Every sequence was mapped for seamless flow, merging landscape, science, and sensation into one continuous breath.

	
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		<title>Dove / The Code</title>
				
		<link>https://sina.works/Dove-The-Code</link>

		<pubDate>Mon, 15 Apr 2024 17:30:49 +0000</pubDate>

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	Ttile
The Code


Tags
Creative Direction
AI Creative


	Client
Dove


	Description
Twenty years ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025*, our message still stands: keep beauty real. 1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated*. 
The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever. That’s why in honor of the 20th anniversary of the Campaign for Real Beauty, Dove is renewing its vows to champion real beauty, with a commitment to never use AI to create or distort women’s images. While there has been some positive change, the state of beauty in 2024 still isn’t pretty. Our new campaign, The Code, looks at the impact of AI on beauty, while celebrating the lasting legacy Dove has built.
Dove: AI Beauty Standards – Shots MagazineDove: Admiration Film – Zappi BlogDove: The Code Campaign – Ads of the WorldDove: 20 Years of Real Beauty – UnileverDove: Behind the Idea – CreativepoolDove: The Code Feature – Campaigns of the World

	
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		<title>Apple / The New iPad Air</title>
				
		<link>https://sina.works/Apple-The-New-iPad-Air</link>

		<pubDate>Mon, 06 May 2024 18:41:56 +0000</pubDate>

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	TtileThe New iPad Air


TagsCreative DirectionDesign


	Client
Apple

	
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		<title>OKX / Web3</title>
				
		<link>https://sina.works/OKX-Web3</link>

		<pubDate>Thu, 21 Mar 2024 01:33:45 +0000</pubDate>

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	TtileWeb3


TagsCreative Direction
Art DirectionDesign


	Client
OKX

	
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		<title>Apple / iPhone</title>
				
		<link>https://sina.works/Apple-iPhone</link>

		<pubDate>Thu, 21 Mar 2024 01:33:51 +0000</pubDate>

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Keynote


TagsCreative Direction


	Client
Apple

Description
Apple stars opening sequence for the iPhone satellite connectivity feature announced during the September 7, 2022 Apple Keynote event.

	
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		<title>Samsung / Museum of Laptops</title>
				
		<link>https://sina.works/Samsung-Museum-of-Laptops</link>

		<pubDate>Thu, 21 Mar 2024 01:33:46 +0000</pubDate>

		<dc:creator>sina.works</dc:creator>

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	TtileMuseum of Laptops


TagsCreative Direction
DesignVFX


	Client
Samsung


	Description
I led the creative direction for Samsung’s “Museum of Laptops,” a campaign that transforms the brand’s product history into a cinematic, gallery-like journey. At MPC, I oversaw a multidisciplinary team across VFX animation, motion design, and matte painting—guiding the visual narrative from concept through final delivery. I worked closely with director Isaiah Seret to bring his vision to life, aligning creative and technical approaches to craft a playful yet precisely executed piece that turns decades of innovation into a moving archive.

Samsung: Museum of Laptops – Ad Age

	
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		<title>LinkedIn / Premium</title>
				
		<link>https://sina.works/LinkedIn-Premium</link>

		<pubDate>Thu, 21 Mar 2024 01:33:46 +0000</pubDate>

		<dc:creator>sina.works</dc:creator>

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TagsVfx Supervisor


	Client
LinkedIn

	
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		<title>Amazon Music / Hear Life in HD  	</title>
				
		<link>https://sina.works/Amazon-Music-Hear-Life-in-HD</link>

		<pubDate>Thu, 21 Mar 2024 01:33:52 +0000</pubDate>

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	TtileHear Life In HD


TagsMotion Direction


	Client
Amazon


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		<title>Hyte / NYE</title>
				
		<link>https://sina.works/Hyte-NYE-1</link>

		<pubDate>Thu, 27 Nov 2025 15:38:00 +0000</pubDate>

		<dc:creator>sina.works</dc:creator>

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	TtileNYE Berlin


TagsPromo FilmPhotography


	Client
Hyte

Description
HYTE NYE Berlin is now a fixed date on the annual rave calendar. The flagship HYTE festival returns to Funkhaus, the colossal and iconic East German complex dating back to 1951 that used to be the largest radio-broadcasting site in the world, and today is a treasure trove for Berlin's electronic music scene. The festival will returns for another of its stock-in-trade marathon events featuring a cast of the underground elite alongside its hyped newcomers.

	
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